Possibly like me, you received an email this week alerting you to John Thornhill’s Crazy eBay Auction. This is where  John was selling 8 of his products plus online training and a monthly mentorship scheme access plus bonus products (including resale rights)  for $97.  Now if you appreciate the quality of John’s products you’ll probably think that’s quite a bargain and well worth the $97 – which John obviously believed as he only put 50 of these packages up for sale.

What I have not mentioned so far is that there were 3 additional bonuses:

1) A direct phone line to John’s desk for 8 weeks from the date of purchase

2) A complete review of your business model by John

3) A one on one audio consultation with John

Now I don’t know about you but these 3 bonuses make the cost of $97 pale into insignificance for what you get in return. This set me off in a couple of directions.

My first thought was that I should carefully read through the offers that bang into my mailbox every day in case I miss some jewels like that. However I must temper this with the realisation that the value of any bonus is only as good as the reputation of the seller.

I guess we’re all in a similar boat in as much as we all receive lots of offers – you could spend all day doing nothing else but opening emails promoting this week’s hot products. As any of my regular readers will know I firmly believe that you find your mentor (or two) and stick with them. This way it will lessen the time I spend reviewing offers but hopefully will give me time to thoroughly inspect the offers that do come from my mentors.

The second thought that occurred to me was what can we offer as wow! bonuses when we’re still relatively new and as yet without reputations. Well, I guess we all have something that will be of value to our potential customers.

Say for instance your niche is organic food and this is an area where you have some expertise. You may want to offer a one an one consultation on how to source the best value organic foods, which stores you prefer, good local producers and so on.  The idea is to add original personalised bonuses that will really appeal to your customers as adding some unique value and separating you from the crowd.

If you make the bonuses good enough the actual product almost becomes irrelevant as people will buy for the bonus. I would bet that John had people making multiple purchases purely for the “extra” bonuses.

Next time I’m putting together a product offering it’s certainly one of the options that I’ll be considering.

Until next time……