“The money is in the list!” How many times have you heard that? Almost every guru or Internet Marketing training course that I’ve come across always utters these words somewhere in the package.

Is it true? Yes and n0. Without a list it’s very difficult to get your ideas or your products in front of a large market. However if you have a list of 50,000 desert dwellers ans you’re trying to sell sand, you may end up with a very limited take up.

So it’s not entirely about the list. The money is in the relationship you have with your subscribers. So you could say that it’s not the size of the lsit, it’s much more to do with the responsiveness of the list. To have a responsive list you have to have subscribers who have confidence in you.

If the purpose of your blog is to attract responsive subscribers then you have to build a relationship with them. You want them to come to trust your judgement and opinions on anything from the latest changes in your chosen marketplace to products that you recommend.

What better way to achieve this than via your blog? This is a wonderful platform where you can let your subscribers into your life and show them just the type of person you are.

There are three main categories through which you can build trust and respect with your list:

1) Tell them about yourself. Consider current events in your marketplace or niche and give your honest opinions on them. Always be honest. That way you’ll never trip yourself up with something you forgot that you said in a previous post. People will generally respect you for your honesty and the more your personality comes through in your postings the more your subscribers will warm to you.

2) Supply your subscribers with good content. Explain tips and handy hints that you have discovered. If you find a new free tool that helps with keywords tell them about it. Tell people how you’ve achieved your successes and also tell them about the mistakes you’ve made so that they can avoid the same pitfalls. Give away as much free information as you can. The more you give away the more you will get back in the long run.

3) Review and recommend products to your list. This is where your honesty is of paramount importance. Review any product thoroughly and test drive it yourself. If after that you’re happy that it will be of benefit to your subscribers tell them about it. Tell them the good points and the bad points.  Be honest about your affiliate links and let your subscribers know that you will be making a commission on every sale. If you’ve done enough of points 1 and 2 above your list will not resent you making a commission on a useful product.

Whatever you do don’t flood you list with blogs of type 3 above. Remember that you have to fill the well of goodwill to able to drink from it. Fill it with good content and insightful information and then occasionally when you have a product that you believe is of top quality and suitable to your niche, promote it to your list.

When you mail out to your list your first and most important objective is to get your subscribers to open your email. Promote too much and your emails will go straight in the deleted file without even being read.

Use your blog wisely and it will bring you great benefits and a very responsive subscriber list.